Corporate Identity

Your corporate identity is the creative fingerprint of your business. Your “look”, from business cards to collateral marketing should guarantee you stand out from the pack.

Better Human Health And Fitness

I developed this campaign in partnership with the senior creative director at It features a complete identity package from logo to print ads and even includes signage graphics and members swipe-cards. Our client, a NYC based fitness chain needed an image makeover to kick off their new promotions and marketing campaign.
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Concept DNA: Brochures+Bookmarks

For my own business, I needed to create copy that worked with the overall look of my identity materials. The senior designer at and I developed the identity pieces to reflect the same color story and bold graphics from my site.
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Liberty Wellness Center: Promotional Mailer

The designer at had a client in need of a promotional self-mailer. The design, layout and copy all work together to present our client’s services, explain their philosophy and offer two complimentary coupons.

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