TELEVISION & FILM TREATMENTS
TELEVISION
I transform ambitious creative visions into treatments that make good ideas feel inevitably great. I specialize in getting everyone – from creatives to clients – to see the same movie in their minds. After thousands of treatments for Fortune 500 brands I've mastered that sweet spot between creative ambition and practical execution.
I craft treatments that don't just describe what's happening on screen; they capture the mood, energy, and emotion that will make the final piece resonate. And I bring enough personality to keep the pages turning, interesting and engaging enough even Reps nod along, happily. Think of it as technical precision with a human touch.
FILM
For feature films and documentaries, I craft treatments that turn complex narratives into compelling journeys producers can’t put down. After years of analyzing thousands of scripts at Miramax/Dimension, Universal, TriStar Disney, and Fine Line, I know how to weave together character, story, and style in a way that resonates on both page and screen. Through all that, I’ve developed a sixth sense for what makes a story pop—whether it’s the subtle beat that transforms a character or the twist that redefines a plot
ME
Born, scored some cool toys, then right to NYU film school. A stint in marketing at Miramax-Dimension Films. Wrote a national radio spot for LL Cool J and Jamie Lee Curtis (yes - Halloween H20). Analyzed a few thousand feature scripts. One night friend in a jam asked could I write a treatment for Stella Artois.
Turned out translating big ideas into compelling stories was my superpower. Nike wanted to inspire? Got it. McDonald's needed to make people hungry? Done. AT&T had to explain 5G without putting everyone to sleep? Challenge accepted. Now I craft treatments for everything from 30-second spots that make you laugh (or, cry) to feature docs that make you think.
Brand Appeal
At the heart of every treatment is the goal to inspire confidence in the product or service. It’s about finding that perfect balance where the brand seamlessly integrates into the audience’s world, enhancing their lives naturally and authentically—never feeling forced or out of place. By understanding the product’s essence, we create a connection that feels genuine and lasting.
Creative Practicality
Every treatment needs to strike a balance between creativity and practicality. It’s about addressing the real-world production considerations—timelines, budgets, and feasibility—while showcasing the director’s creative vision in a way that feels seamless and inspired. My goal is to communicate both: the practicality your project demands and the creative brilliance that will set it apart.
True Collaboration
Great treatments emerge from collaboration. I'm positioned at the intersection of producers, directors, and client needs, ensuring alignment between creative vision and practical concerns. It’s about understanding the big picture while addressing the finer details, creating a unified treatment that resonates with everyone involved and sets the stage for success.
