Wrote tags and one-sheets at Miramax Films. Educated at NYU Film School and Hard Knocks U. Did script coverage for TriStar, Sony, Columbia, and Fine Line. Then came the fluke: a call to write something called a "treatment" for a Stella Artois period-films campaign.
A treatment's only job is to build confidence in what's being sold, whether that's a product or a story. I look for the place where the brand fits naturally into people's lives instead of being pushed into the frame, so the connection actually feels real.
Big ideas still have to work inside a real budget and a real shooting schedule. I write treatments that keep the creative spark alive while staying honest about what a director can actually pull off on location, so nothing falls apart once cameras start rolling.
The best treatments come out of real back-and-forth. I sit between producers, directors, and the client's needs, and my job is making sure everyone's looking at the same finished piece before it's actually finished.